Strategy

We see things differently.

“Visionary” is a word that our clients, partners, investors, and the press frequently use to describe our work. That’s because with every project, our strategy is rooted firmly in:

Pioneering progress…
By selecting neighborhoods on the verge, by pursuing multiple projects to bring momentum to the upswing, and by building green.

Committing to community…
By maintaining meaningful dialog with community groups, by including vital retail spaces in our buildings, and by remaining present in an area as owners/managers.

Staying affordable …
By mixing competitively priced units with affordable ones throughout all of our buildings, and by delivering on promises from deadlines to design details every step of the way.

Sharing success…
By creating vibrant community hubs, by providing great homes and destinations for New Yorkers, and by delivering great returns for investors.

Being accountable…
By controlling costs, by pursuing quality, and by maintaining our properties.