Company > Team

Joseph Ferrara

Principal
jferrara@bfcnyc.com

Joseph Ferrara is a second-generation builder with nearly 30 years of construction and development experience. As one the creating principals of BFC partners, Joseph has been an integral part of the firm's growth. During his tenure he has been responsible for the construction and development of over 6,000 affordable and market rate units throughout the city. While still involved with the construction process, Joseph has made managing the firm's branding and marketing initiatives his primary focus. He's the creative force behind the firm's award-winning sales galleries, and recently he sold through the entire high-profile Schaefer Landing project in Williamsburg and Toren Condominium in Brooklyn. He's also brought his eye for design to the selection of the finishes used in the private and public spaces within each of the BFC developments.

Under his direction, BFC has receive multiple marketing awards for branding, collateral material, interior design, and first-class sales galleries, and he is currently leading the marketing efforts for over 1 million square feet of new mixed use developments in addition to the firm's latest project, Empire Outlets. This will be the first retail outlet center in NYC. Joseph is a true real estate visionary and native New Yorker.

He is currently residing in Staten Island with his wife of 24 years Elvira and four children, with his eldest now working alongside him, helping to continue building great projects.

Joseph is also a board member of "Blue Heron Humanitarian League" a non-profit organization he founded in 2010 as a vehicle to promote awareness of persons in need. Empowering individuals to make the most of their giving.

Awarded:

  • Best High-rise & Best Penthouse by CNBC World Wide Property Awards for the America's.;
  • 2014 US Maxxi Silver ~ Marketing Excellence ~ Brand Development & Positioning;
  • 2014 Addy Award for Collateral Material, Brochure & Campaign; Urban Pioneer Award 2014;
  • National Housing Conference / New York Housing Conference ~ Private Developer of the Year ~ 2009;
  • American Cancer Society ~ Distinguished Community Service Award 2013.